This Nacon × Coca-Cola compact is a striking example of how commercial collaboration and Japanese craftsmanship intersected during the mid-Showa era. The gold scroll engraving across a silver-tone metal base elevates a familiar logo into art: the ornate arabesque motif frames the “Drink Coca-Cola” center with the refined detail of chōkin-like precision.
More than a promotional item, this piece reflects a moment when branding and artistry fused into everyday accessories—rendering what could have been ephemera into micro-craft with persistent cultural resonance.
Details
- Era: Showa era, circa 1960s–70s
- Maker / Brand: Nacon × Coca-Cola
- Technique / Materials: Ornate gold scroll engraving on metal; silver-tone base
- Motif / Design Accent: Coca-Cola logo at center, arabesque scroll pattern
Curated by je et nous Annex — Nara, Japan. Part of the je et nous Annex Compact Collection, where artistry, design, and commercial culture converge in Showa-era micro-crafts.
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